Fernet Branca

In 1845, the couple Bernardino and Carolina Branca founded Fratelli Branca in Milan. As an apothecary, Bernardino, in his home laboratory, developed an elixir that cured many diseases. As the advertising of those years said - in the creation of the elixir participated a certain Dr. Fernet, distinguished by amazing longevity, in fact, this name was invented by Bernardino for marketing purposes and existed only on the labels of the drink. Nevertheless, the liqueur really helped to cure many diseases and enjoyed great popularity among the locals. The motto of the company from its very foundation was "Renew, but preserve", and the creator of the company, Bernardino Branca, fully corresponded to this philosophy - he was always open to new opportunities associated with innovative technologies and advertising development, without changing the faithful traditions and experience of the past.

The company's motto since its inception has been "Renew but Preserve", and the company's founder, Bernardino Branca, has been fully in line with this philosophy - he has always been open to new opportunities related to innovative technologies and advertising development, while remaining faithful to the traditions and experiences of the past. Since 2000, Fratelli Branca has been managed by Niccola Branca. In 2001, Fratelli Branca acquired the Carpano brand.